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The Zr Process

The Best Way to Clean your Carpets

Traditional steam cleaning uses heated water mixed with harsh soaps, detergents, and surfactants. A heavy rinse is then needed to attempt removal of these cleaning products. While much of the soap, dirt, and water are removed, there is still plenty of soapy residue left in the carpet. This dirt-attracting residue is the reason carpets get "dirty" quicker after this type of traditional "shampoo."

Conversely, the Zerorez® carpet cleaning process does not use harsh soaps or detergents but instead a revolutionary process which includes a non-toxic water-based cleaning agent as its cleaning fluid, called Zr™ Water. The Zr™ Process cleans carpets better than soap, without leaving a sticky soapy residue behind. Your carpets will dry fast and stay cleaner longer with Zerorez®!

Zerorez and Competitor Carpet Cleaning Comparison Interactive Feature

This carpet was cleaned by Zerorez® Zr™ Water

Detergents & shampoos

were used to clean this carpet

  • 1 Month
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Residue left behind by detergents and shampoos cause dirt to quickly accumulate over time.

Carpet Cleaning Done Right!

Hot Water Extraction ("steam carpet cleaning") is often the only carpet cleaning system authorized by carpet manufacturers to keep your warranty valid. Zerorez® Madison takes the benefit of Hot Water Extraction one step further by utilizing its patented carpet cleaning process - a three step process - the Zr™ Lifter, the ZrWand using Zr™ Water, instead of soaps or harsh carpet cleaning detergents, to get your carpets clean with No Residue®.

Before we clean

Many carpet cleaning companies cut corners by just spraying and trying to remove debris with limited equipment. Zerorez® Madison takes the time to pre-treat your carpet with a safe pretreatment spray and then loosens debris with the Zr lifter® (a counter rotating brush). This important step digs deep into the carpet to help loosen dirt and soil and carry it from the bottom of the carpet pile to the top, where it can be more easily removed. The Zr lifter® helps remove pet hair that is stuck below the surface. By contrast, a less expensive pad or bonnet system actually drives soil and pet hair deeper into the carpet. Industry research has proven that the Zr lifter® as part of the Zr process™ provides a substantially better clean.


Our ZR™ Water is a non-toxic, professional-grade, alkalized, ionized water solution which allows us to deep clean your surfaces without the use of soaps, detergents, or harsh chemicals. This gives you carpets that stay cleaner for longer, unlike other carpet cleaning companies.

Will my spots and stains come out?

Zerorez® is very successful in removing most spots and stains.

Best of all, with a few rare exceptions* Zerorez® does not charge anything additional for this service.

You can be sure that if it doesn't come out with Zerorez® - it won't come out.

* Biological treatments, filtration soiling, and artificial dye heat transfers are an additional charge